There is a lot that goes into selling a home . . . a lot more than most people realize. When it comes time to make a decision about one of your most important assets, you need to have confidence in the realtor you choose.
As one of Arlington’s top local realtors, I work hard to make sure you get what your home is worth. I have developed a detailed marketing plan to ensure that everything goes as smoothly as possible from introduction to close.
To show you just how my staff and I spend our time working for you, we have compiled a list of the steps we take to make sure selling your home is an enjoyable and profitable experience. The following list includes just the man hours involved in selling your home. Not only do you get the benefits of knowing our plan works, you also get the support staff to back it up, at no additional cost! As you will see, we are solely devoted to getting your home sold quickly and at the highest possible price.
Sincerely,
Aaron Seekford
To better explain Aaron’s listing services, he has put together a menu of time spent with respect to marketing your property for sale. Any other agent that you consider interviewing should provide a similar list. (Times are approximations only. )
Marketing Menu Of Services
Prepare pre-listing packet and deliver ……………………………. 37 minutes
Prepare comparative market analysis ……………………………..59 minutes
Study and analyze market data ……………………………………….30 minutes
Drive by comparable properties ……………………………………..34 minutes
Prepare personalized market program …………………………….66 minutes
Travel to appointment ………………………………………………….. 30 minutes
Appointment time ………………………………………………………… 90 minutes
Complete listing data and contracts …………………………………..32 minutes
Input listing in multiple listing computer …………………………… 25 minutes
Input and launch marketing plan ……………………………………….94 minutes
Install sign, lockbox, take photos, measure property …………….. 52 minutes
Create marketing ads and home brochure …………………………….. 90 minutes
Design and prepare “Just Listed” E-flyer…………………………………22 minutes
Record and prepare the Drip Marketing System ……………………….31 minutes
Prepare and create Internet ads …………………………………………… 20 minutes
Prepare mailing labels and process “Just Listed” postcards ……….. 85 minutes
Contact top agents with new listing information ………………………..90 minutes
Pick-up sellers’ disclosure and set up brochures ……………………….. 24 minutes
Research mortgage information ………………………………………………17 minutes
Start 10-day program and send first letter …………………………………15 minutes
Prepare and set up co-op instruction and log……………………………..18 minutes
Set up back end management file system ……………………………………135 minutes
Prepare bi-weekly E-mail ad……………………………………………………. 57 minutes
Prepare monthly newsletter ad ………………………………………………… 25 minutes
Proof ad and process corrections …………………………………………….. 20 minutes
Prepare and deliver showing stand ………………………………………….. 53 minutes
Marketing/staging walking homes tour ……………………………………… 25 minutes
Reprint ad restock flyers ………………………………………………………… 44 minutes
Check signs and property weekly ……………………………………………….80 minutes
Upload new documents to backend……………………………………………. 45 minutes
If problems, research and correct ……………………………………………… 25 minutes
Research land variances on acreage lot size ………………………………….60 minutes
Feedback from showing (averages 5 attempts per showing)…………….. 518 minutes
Prepare and log feedback responses ……………………………………………. 37 minutes
Print IVR report and log findings ………………………………………………….31 minutes
Follow up on IVR calls ……………………………………………………………….. 105 minutes
Prepare sellers’ weekly report ……………………………………………………… 88 minutes
Call sellers weekly with update …………………………………………………….. 60 minutes
Additional consulting calls with seller ……………………………………………. 30 minutes
Set up co-ops for showing home ……………………………………………………. 111 minutes
Launch marketing plan for an open house ……………………………………….. 32 minutes
Hold open house…………………………………………………………………………..180 minutes
Follow up with open house guests (prepare and mail cards) …………………75 minutes
Set up Realtors’ luncheon ……………………………………………………………….34 minutes
Design Realtors’ luncheon flyer ……………………………………………………… 52 minutes
Host luncheon ……………………………………………………………………………. 180 minutes
Prepare comparative market analysis for 30-day research ………………….124 minutes
If needed, re-appraise property condition ………………………………………..47 minutes
Get bids for repair work as needed ………………………………………………….. 182 minutes
Review bids, present to seller………………………………………………………….60 minutes
Meet workers as needed ………………………………………………………………..180 minutes
Remake and reissue flyers …………………………………………………………….. 83 minutes
Review offers ……………………………………………………………………………….60 minutes
Prepare seller’s net sheet ……………………………………………………………….. 26 minutes
Present offers ………………………………………………………………………………..60 minutes
Negotiate contract …………………………………………………………………… 90 minutes
Review and create negotiation strategy …………………………………………….. 33 minutes
Finalize offer ……………………………………………………………………………. 63 minutes
Complete contract review and sign contract ……………………………………….. 60 minutes
Total minutes worked in 30-day period ………………………………………..4,131 minutes
Taking Your Home Through The Closing Process
Prepare closing instructions …………………………………………………………….66 minutes
Review contract, review legal issues ………………………………………………… 58 minutes
Input pending data in MLS ……………………………………………………………… 17 minutes
Process earnest deposit check ………………………………………………………… 30 minutes
Makes copies of contract for all parties …………………………………………… 38 minutes
Launch and customize closing plan …………………………………………………62 minutes
Process and deliver complete file to lender ……………………………………… 45 minutes
Process and deliver complete file to title company …………………………….19 minutes
Phone calls (15 calls each day @ 10 min. each for 30 days) …………………… 4,500 minutes
Set up whole house inspections ………………………………………………………. 61 minutes
Meet inspectors and buyers for whole house inspection ……………………. 180 minutes
Travel time ………………………………………………………………………………… 30 minutes
Meet property appraisers……………………………………………………………….88 minutes
Travel time …………………………………………………………………………………30 minutes
Prepare and review market comparables for appraisers ……………………..97 minutes
Prepare and mail closing instruction letters …………………………………….23 minutes
Review inspection report …………………………………………………………….. 65 minutes
Prepare inspection notices …………………………………………………………… 29 minutes
Re-negotiate contract due to inspection report ………………………………..120 minutes
Get three repair bids per repair request …………………………………………. 90 minutes
Meet contractors to receive repair bids ………………………………………….. 75 minutes
Review repair bids with Seller ……………………………………………………….60 minutes
Meet repairmen to complete repairs………………………………………………. 180 minutes
Update Client Mgmt;. System …………………………………………………………. 57 minutes
Prepare closing notices ……………………………………………………………….48 minutes
Review any last contract pages ………………………………………………………. 31 minutes
Weekly follow-up with lenders to track buyer’s loan …………………………..60 minutes
Prepare closing instructions ………………………………………………………….. 63 minutes
Weekly follow-up with co-op agent to track file …………………………………. 60 minutes
Set up time for closing and notify all parties ………………………………………. 69 minutes
Negotiate contractual issues and problems ……………………………………… 120 minutes
Order closing statement for review…………………………………………………… 25 minutes
Review closing statement for correct figures …………………………………….. 58 minutes
Prepare commission statements …………………………………………………….. 15 minutes
Compile all bills and receipts …………………………………………………………. 62 minutes
Re-negotiate any closing walk-thru issues …………………………………………. 65 minutes
Install sold sign ……………………………………………………………………….. 30 minutes
Notify parties of closing figures……………………………………………………30 minutes
Correct closing figures ……………………………………………………………… 28 minutes
Prepare closing packet …………………………………………………………….33 minutes
Deliver key to closing ……………………………………………………………..30 minutes
Pick up sold signs, lockbox and keys …………………………………………27 minutes
Go to closing ………………………………………………………………………….90 minutes
Time and mileage to closing…………………………………………………….. 30 minutes
Follow up calls ………………………………………………………………………35 minutes
Thank you letters …………………………………………………………………..33 minutes
Sold notices to MLS & other sites………………………………………………… 15 minutes
Email review/comment link ……………………………………………………..12 minutes
Referral letters to past clients……………………………………………………. 36 minutes
Donation to March of Dimes………………………………………………….30 minutes
Close out file …………………………………………………………………………..60 minutes
Prepare HUD 1, tax letter………………………………………………………… 33 minutes
Total minutes worked in 30 day period ……………………………………… 7,248 minutes
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